Personalised Workwear: How To Customise Your Workwear To Boost Brand Identity
Customising Your Workwear Goes Beyond Simply Adding Your Logo
Kitting your team out in personalised workwear is a strategic way for you to start boosting your brand’s identity.
It’s all about creating a lasting impression, encouraging team unity, and strengthening your company’s presence.
Now, we know what you’re thinking – how can personalised workwear truly make this much of an impact on my business? Custom workwear has consistently proven over the years to positively impact brand identity, employee morale and professionalism across all industries. Branded workwear grew in importance as far back as Ancient Rome. Their ‘workwear’ consisted of distinctive red uniforms and armour that would have been personalised with crests, logos and colours to identify individual ranks. As you know, workwear has been through hundreds of evolutions since its inception, but the fundamentals still remain – functionality, unity and identification. To learn more about the evolution of workwear, be sure to check out our blog.
Here at MyWorkwear, we have been supplying top-quality personalised workwear to teams looking to upgrade their uniform for nearly 50 years. Through our years of expertise we have seen time and time again how personalised workwear can truly help to take a brand’s identity to another level.
So, we have collated our knowledge to offer you advice on how you can optimise your brand’s identity with personalised workwear. We will discuss the benefits of branding your workwear and the types of customisation options available, and we will look at some examples of the types of workwear garments that can be personalised.
Benefits Of Having Your Workwear Personalised
Before learning more about how to personalise workwear, it’s important to understand the benefits of branding your team’s uniform and how it can be utilised to elevate your brand identity.
Identification
Let’s start with one of the more apparent benefits of personalised workwear, identification. There are many environments where being able to identify your team will benefit your business. For example, imagine being at your next expo, in an exhibition hall filled with other exhibitors all wearing the same style of hi vis vest. How would the event organisers, visitors and potential customers be able to recognise your team? How could you spot your team from a distance? The answer is your branding. If you brand your logo on the back of your team’s hi vis workwear, they will instantly be identifiable.
Let’s look at another example, your team is busy working on a building site. There are many construction workers from many different businesses all wearing similar PPE. So, how would the site manager be able to tell your team apart from the crowd? Again, your branding! Printing your logo onto your team’s hi-vis jacket will help anyone to identify your team. On a busy site, with hazards at every corner, identification is also key to your team’s safety and security. You’ll know from a distance if there are any individuals who aren’t a part of your team within your working area on site and your team will be recognisable to the vehicle operators on site to help prevent any unwanted accidents occurring.
Another perspective to look at this from is the public eye. If you walk into a shop and can’t find the product you’re looking for, you will naturally start looking for one of the team members. Personalised uniforms are essential to identifying staff members when other members of the public are involved. An embroidered or printed logo, slogan or design on your team’s Pro RTX Pro Pique Polo Shirt, for example, will allow customers to easily identify your team.Professionalism and Corporate Identity
Following on from the above, if we think about enhancing the approachability of your team, kitting them out in personalised workwear will make them appear professional and trustworthy to potential customers. Your customers will not only be able to recognise where your team members are, they will feel comfortable approaching them.
Additionally, if your team is dressed in their custom workwear, they will look uniform to your customers. A consistent workwear look is imperative to showing off your corporate identity. Your corporate identity is how your company presents itself to the public, so it’s essential your team comes across the best that they possibly can. Your personalised workwear can help you keep your corporate identity consistent. By utilising the vast range of colourways, styles and designs on the workwear market today, you can build your custom uniform around your logo and enhance the look of your team.Employee Morale
From nearly 50 years in the workwear business, it has been clear for us to see that personalised uniforms can positively impact employee morale. The right personalised workwear can provide a sense of comfort, unity and pride to your team. Wearing a brand that you’re proud to be a part of will feel like a huge sense of achievement and will therefore lead to improved morale and even productivity.
To delve further into the benefits of custom workwear, be sure to check out our blog.
Embroidered Workwear
If professionalism and durability are essentials for your personalised workwear, then embroidery is for you.
Embroidery has earned its popularity through its precise look and durability. If your team’s uniform requires frequent washes, embroidery will ensure your logo retains its design and appearance. Alongside its longevity, embroidery is also a brilliant choice for teams wanting to add dimension to their workwear. The 3D texture of embroidery adds depth to your design, making it eye-catching and visually appealing.
Embroidery also gives any garment a professional edge. Embroidery is a classic customisation technique and ensures your team will look professional for longer, as the colours do not fade over time.
For more information about our embroidery services here at MyWorkwear, please visit our embroidery page.
If professionalism and durability are essentials for your personalised workwear, then embroidery is for you.
Embroidery has earned its popularity through its precise look and durability. If your team’s uniform requires frequent washes, embroidery will ensure your logo retains its design and appearance. Alongside its longevity, embroidery is also a brilliant choice for teams wanting to add dimension to their workwear. The 3D texture of embroidery adds depth to your design, making it eye-catching and visually appealing.
Embroidery also gives any garment a professional edge. Embroidery is a classic customisation technique and ensures your team will look professional for longer, as the colours do not fade over time.
For more information about our embroidery services here at MyWorkwear, please visit our embroidery page.
Printed Workwear
If you’re looking for a bright and vibrant design on your workwear, print is the best option for you. It’s also much more cost effective to have your designs printing if you are bulk ordering your workwear!
There are many types of printing. Here at MyWorkwear, we use our DTF printing machine that prints logos, slogans and designs onto garments with exact precision to make sure your design looks impeccable.
One huge benefit of printing is that your design will be waterproof. Printing allows water to roll off the design, just like waterproof fabrics. This makes printing a brilliant choice if your team is looking for customised jackets.
Additionally, printed designs often cover a larger area compared to embroidery. Which allows you to be more creative with your designs and placements on your workwear.
Find out more about our printing services over on our print information page.
Where To Personalise Your Workwear
With different garments comes different opportunities to creatively customise your workwear. However, it’s important to note that every garment is different and sometimes your choice in customisation may negatively impact its functionality.
That’s why it’s imperative to utilise knowledge from the experts – like us.
So, here are some of our favourite pieces of workwear and how we recommend you add your designs.
Top Placements For Your Customisations
Left or Right Breast
Placing your logo on the left or right breast is one of the most common and convenient placements for a design. Traditionally a left breast placement for a logo was known to carry a deep symbolic meaning, as it’s over the heart.
Back or chest
If you are after a larger design, the best placements would be the back or chest. This is a great option for hi-vis workwear, as you will not affect the functionality of the reflective strips.
Arm
Utilising the space on a sleeve for customisation can really take your personalised workwear to the next level. The sleeve is a great placement for smaller designs that may not draw the eye initially e.g. sponsorships or slogans.
Personalised Workwear Jackets
Jackets are among our most popular workwear items to personalise, so here are some of our top picks to give you extra inspiration:
Result Urban Holkham Down Feel Jacket
A puffer jacket is a brilliant garment to add to your workwear ensemble. But, it’s important to note that your logo will need to be placed within the seams, as it can affect the quality of the embroidery.
Russell Ladies Soft Shell Jacket
You can embroider and print onto a softshell jacket without hindering its functionality. Embroidery looks excellent on softshell jackets.
Brook Taverner Langham Classic Fit Jacket
Embroidery will continue to exude a professional look alongside this suit jacket. However, you would have to embroider on the right breast of this jacket, as you cannot embroider over the pocket on the left breast.
Custom Hi-visibility Workwear
Hi-visibility workwear is an essential in workwear and personalising your hi vis garments will ensure your logo is seen in as many places as possible! Here are some of our top hi vis picks:
Yoko Hi-Vis Classic Motorway Jacket
Print your logo on the left breast of this jacket to ensure your design stands out on this hi vis jacket. It cannot be placed over the reflective strips, as this could hinder the jacket’s visibility.
Regatta High Visibility Pro Bodywarmer
Print your logo on the left breast and back of this gilet so your logo can be seen even when your team needs to throw on an extra layer.
Pro RTX High Visibility Polo Shirt
The back is an excellent placement on this polo shirt, your printed logo will be able to clearly stand out against the neon fabric.
Custom Workwear Hoodies
Adding a hoodie to your team’s workwear is a fantastic way to keep them looking professional, without sacrificing their comfort. Check out some of our favourite hoodies for your to personalise with your brand:
Anthem Organic Full Zip Hoodie
This sustainable zip hoodie is a brilliant addition to any workwear. Embroider your logo on the left breast for optimum visibility. Please be aware you cannot print or embroider designs over a zip.
Gildan Heavy Blend Sweatshirt
Designs printed on the chest of this sweatshirt look big and bright, so if you want your logo to stand out this sweatshirt is a fantastic choice.
AWDis College Hoodie
Print your designs onto this classic hoodie to add a casual style to your new workwear, we recommend the left breast, chest or back to make this hoodie stand out against the crowd.
Printed Or Embroidered Polo Shirts
A personalised polo shirt is the perfect base to any workwear ensemble. Here are some of our top polo shirts to help you start building your new workwear:
AWDis Cool Polo Shirt
With its moisture wicking fabric, this polo shirt is a brilliant choice for active teams who need to be kept cool. Embroidering your logo onto the left breast of this personalised polo shirt will keep your branding clear and visible.
Uneek Classic Poloshirt
Classic polo shirts are a brilliant base for any branded workwear. With its vast range of colours, you will be able to match your workwear beautifully with your branding.
Russell Hardwearing Poly/Cotton Piqu Polo Shirt
If you’re looking for a hard wearing polo shirt, this is the perfect choice. This stylish yet durable polo shirt will enhance the look of your embroidered logo and create a duo that lasts longer.
Premier Zip Pocket Waist Apron
This pocket waist apron makes a fantastic base for your print personalisations. A printed logo will not sew up the pocket and will be water repellent, perfect for teams working in hospitality.
Premier Contrast Bib Apron
One way to enhance your apron is to embroider your logo in the chest area. This allows you to create a slightly larger design that will complement the style of the apron well.
Start Personalising Your Workwear
Now it’s time to start personalising your branded workwear!
Firstly, you need to choose what you would like your personalised work clothing to look like. Think about the features your team would benefit from, like additional pockets, or smart fabrics, like moisture-wicking or hi-visibility. Also, have a think about the colours that would complement your logo. This is a brilliant way to enhance the look of your custom workwear even more and further optimise your brand identity.
Your next step is to start thinking about your customisations. Would you like to have your designs embroidered or printed? Where can you place your designs for the ultimate brand visibility without hindering the functionality of your garment?
The final step is to partner with MyWorkwear to fulfill your workwear order!