Product Overview
The New Morning Studios Regular Fit Long Sleeve Shirt is a well-engineered garment designed for those who value both ethical sourcing and a professional aesthetic. Crafted from 100% certified organic cotton, this shirt provides a mid-weight feel that is substantial enough for solo wear yet refined enough for layering under jackets or gilets. Its regular fit offers a generous but structured silhouette, ensuring comfort during a full day of activity without sacrificing a clean, modern appearance.
With its classic round neckline and set-in sleeves, this shirt avoids unnecessary clutter, focusing instead on high-quality construction and a smooth finish. It serves as an ideal canvas for corporate branding, balancing environmental responsibility with the practical requirements of modern workwear.
Key Features
- 100% Certified Organic Cotton: Provides a soft, breathable texture that is gentle on the skin while meeting high environmental standards.
- Mid-weight Fabric: Offers a durable and substantial feel that maintains its shape after repeated wear and washing.
- Set-in Sleeves: Delivers a more tailored fit around the shoulders, contributing to a professional and structured silhouette.
- Tagless Design: Eliminates the irritation often caused by traditional neck labels, improving comfort during long shifts.
- Inclusive Sizing: Available from XS up to 5XL, ensuring every member of your team can be outfitted in identical, high-quality attire.
Design & Performance
The performance of this long-sleeve shirt lies in its simplicity and the quality of its raw materials. The mid-weight organic cotton provides natural temperature regulation, keeping the wearer comfortable in various indoor environments. The set-in sleeves are specifically designed to allow for a full range of motion, which is essential for active professionals who need to maintain a tidy appearance.
Durability is built into the fabric's tight weave, which resists the pilling and thinning often associated with inferior materials. By choosing organic cotton, you are not only selecting a superior textile but also supporting a supply chain that adheres to rigorous social and environmental criteria, as evidenced by the Amfori BSCI accreditation.
Customisation: Print & Embroidery
This garment is exceptionally well-suited for both print and embroidery, and our Telford-based team has the expertise to ensure your branding is applied with precision. For a traditional, executive appearance, we recommend embroidery. It is particularly effective for company logos and individual names on the chest, providing a textured, long-lasting finish that survives frequent laundering.
For larger, more vibrant designs—perhaps for events or promotional merchandise—screen printing or digital transfer is an excellent choice. The smooth surface of the mid-weight organic cotton allows for high-definition print clarity. Having been established in 1976, we have decades of experience in selecting the right technique to ensure your branding remains sharp and professional.
Use Cases
This versatile shirt is a staple for a wide range of industries. It is perfectly suited for customer-facing roles in retail or hospitality where a smart-casual uniform is required. It also serves as an excellent layering piece for tradespeople working in cooler environments, or as high-quality event merchandise that participants will actually want to wear again. Its inclusive size range makes it a reliable choice for large-scale staff rollouts.
Why MyWorkwear
Choosing MyWorkwear means partnering with a company that has been a fixture of the UK garment industry since 1976. Based in Telford, our in-house production team manages every aspect of your order, from initial consultation to the final stitch or print. We combine decades of heritage with modern customisation techniques to deliver workwear that helps your business look its best.
Practical Advice
When selecting your size, please note that this shirt features a regular fit; it is designed to follow the body's natural lines without being restrictive. If you intend to wear this as a base layer under heavy work shirts, you may wish to stick to your standard size. However, if you prefer a more relaxed fit for manual tasks, ensure you consult our sizing guide, which extends up to 5XL for maximum inclusivity.
Caring for your product
To maintain the structural integrity and the vibrancy of your custom branding, we recommend a domestic wash at 30°C on a fine or wool cycle. High temperatures can cause organic fibres to contract and may damage the adhesive used in certain printing processes.
You should avoid tumble drying this garment entirely. Allowing the shirt to air dry naturally prevents shrinkage and ensures the set-in sleeves maintain their tailored shape. Similarly, dry cleaning should be avoided as the harsh chemicals can degrade the organic cotton and dull the finish of your embroidered logos.
When ironing, use a low heat setting and ensure you iron on the reverse of any printed areas. This protects the design from direct heat, which can cause the print to lift or crack over time.
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