Product Overview
The Build Your Brand Women's cropped tee is a modern workplace staple designed for businesses that want to stay ahead of contemporary style trends. Moving away from the traditional boxy t-shirt, this garment offers a fashionable, cropped silhouette that is particularly well-suited for retail, promotional, and fitness environments. The minimalist design serves as a sophisticated canvas for your company's branding.
Crafted from a mid-weight single jersey fabric, this tee provides a sporty feel while maintaining a professional appearance. The focus here is on a clean aesthetic and high-quality construction, ensuring your team looks unified and stylish throughout the working day.
Key Features
- Cropped Length: The shorter cut provides a modern, fashionable fit that aligns with current high-street trends, making it ideal for brand-conscious businesses.
- Tagless Neck Design: Featuring only a neutral size label, this garment is perfect for those who wish to add their own neck print or secondary branding without interference.
- Single Jersey Knit: The smooth, fine-knit surface of the jersey fabric is specifically designed to provide the best possible finish for custom printing.
- Stretch Comfort: The inclusion of elastane in the fabric blend ensures the garment maintains its shape while allowing for full freedom of movement.
Design & Performance
The primary fabric is a blend of 95% cotton and 5% elastane, offering the natural breathability of cotton with the vital shape retention of synthetic fibres. For the Grey version, a sophisticated mix of cotton, viscose, and elastane provides a subtle texture while maintaining that essential stretch jersey feel. The single jersey construction results in a fabric that is sturdy enough to be durable for daily wear, yet light enough to remain comfortable in warmer environments.
The performance of this tee lies in its simplicity. By removing unnecessary external branding and focus on a high-quality knit, Build Your Brand has created a garment that feels as good as it looks, providing long-lasting comfort for the wearer.
Customisation: Print & Embroidery
This cropped tee is an excellent candidate for both print and embroidery. The smooth, flat surface of the single jersey fabric is particularly beneficial for screen printing or heat transfers, as it allows for sharp lines and vibrant colour reproduction. This is the preferred choice for large, bold logos that need to stand out.
For those seeking a more traditional and durable finish, embroidery provides a superior, professional look. Our in-house team at our Telford-based facility, established in 1976, has the technical expertise to ensure your logo is applied with precision, maintaining the garment's integrity while making your brand look its best.
Use Cases
This garment is perfectly suited for promotional staff at trade shows, boutique retail assistants, and fitness instructors. Its modern cut also makes it a popular choice for creative agencies and tech startups looking for a more relaxed, contemporary uniform that resonates with a younger demographic.
Why MyWorkwear
With decades of experience dating back to 1976, MyWorkwear is a leader in the UK workwear industry. Based in Telford, our expert team manages the entire customisation process in-house, ensuring that every garment meets our high standards of quality. We understand that your uniform is a reflection of your brand, and we use our technical knowledge to ensure your logos and designs are finished to perfection.
Practical Advice
This t-shirt is available in a range of sizes from XS (UK 8) to XL (UK 16). Because of the cropped design, we recommend considering the waist height of your accompanying trousers or skirts to ensure the desired level of coverage. The elastane content provides a flexible fit, so if your staff are between sizes, the fabric will accommodate movement comfortably.
Caring for your product
To maintain the professional appearance and shape of your cropped tee, we recommend a domestic wash at 30°C. This lower temperature is gentler on the elastane fibres and helps prevent the garment from losing its fashionable fit over time.
Avoid the use of bleach, as this will weaken the cotton fibres and can cause significant discolouration to both the fabric and your custom branding. Similarly, dry cleaning should be avoided to protect the adhesives and threads used in our customisation processes.
Do not tumble dry this garment. High heat can cause the cropped hem to shrink disproportionately and can damage any printed elements. Instead, allow the tee to air dry naturally. If you need to iron the garment, use a low temperature setting and always iron on the reverse side to avoid direct contact with any print or embroidery.
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