Product Overview
The AWDis So Denim Leo straight jeans represent a sophisticated fusion of traditional denim aesthetics and modern garment engineering. Designed for the professional who requires a balance between a relaxed appearance and workplace functionality, these jeans are cut to sit comfortably on the hips with a classic straight-leg silhouette. The medium-weight stretch denim ensures that while the garment maintains a structured look, it does not impede movement during active tasks. With meticulous attention to detail, including light blasting and whiskering, these jeans provide a contemporary edge to your business uniform without sacrificing professionalism.
Key Features
- Straight Fit: Offers a timeless silhouette that provides ample room for movement while maintaining a clean, professional line.
- Five-Pocket Styling: Traditional utility layout providing practical storage for essential items throughout the working day.
- YKK Zip Fly and Shank Button: Utilises industry-standard hardware to ensure reliable fastening and long-term durability under frequent use.
- Metal Rivet Details: Strategically placed at pocket corners to reinforce high-stress areas and prevent tearing.
- Twin Needle Stitching: Enhances the structural integrity of the garment, ensuring seams remain secure even in demanding environments.
Design & Performance
Constructed from a premium blend of cotton and elastane, the Leo jeans are engineered for performance. The high cotton content provides natural breathability and a soft handle, while the addition of elastane introduces essential stretch. This allows the fabric to recover its shape after wear, preventing the 'bagging' often associated with lesser denim products. The black variant incorporates polyester into the blend, which aids in colour retention and adds further resilience to the fabric matrix.
The aesthetic finish is achieved through subtle blasting and whiskering, giving the jeans a lived-in feel from the first wear. Self-fabric belt loops are included, allowing for the addition of a sturdy work belt to ensure a secure fit throughout the day. These design choices result in a garment that is as durable as it is comfortable.
Customisation: Print & Embroidery
Despite the textured nature of denim, these jeans are well-suited for high-quality customisation. Embroidery is particularly effective on this medium-weight fabric, allowing for the application of company logos or staff names with a high-definition, professional finish that withstands regular laundering. The stable weave of the denim provides an excellent foundation for dense embroidery patterns without puckering.
For larger, more graphic branding, print techniques can be applied to create bold, visible designs. Our in-house team, based in Telford since 1976, manages the entire customisation process, ensuring that your branding is applied with technical precision to maintain the professional standards your business demands.
Use Cases
These jeans are an ideal choice for customer-facing roles where a formal trouser might feel too restrictive, but a professional appearance is still required. They are frequently selected for staff in the creative industries, retail management, and hospitality sectors. Additionally, their robust construction makes them suitable for tradespeople who require a more modern alternative to traditional work trousers while working in domestic or commercial settings.
Why MyWorkwear
With a heritage dating back to 1976, MyWorkwear has spent decades refining the art of technical garment selection and customisation. Operating from our specialised facility in Telford, we combine traditional expertise with modern technology to ensure every piece of workwear meets our exacting standards. Choosing MyWorkwear means partnering with a British company that understands the rigours of the UK workplace and the importance of a professional brand image.
Practical Advice
The Leo straight jeans are available in a broad size range from 28" to 40" waists, with both regular and long leg lengths to ensure a proper fit for all team members. When selecting your size, consider that the stretch denim provides a slightly more forgiving fit than 100% cotton alternatives. For a cohesive team look, these jeans pair exceptionally well with a tucked-in polo shirt or a structured work shirt.
Caring for your product
To maintain the structural integrity and aesthetic quality of your denim, we recommend a domestic wash at 30°C. Washing at this temperature helps to preserve the elastane fibres and prevents excessive shrinkage, ensuring the jeans maintain their intended fit over time.
Avoid the use of bleach, as harsh chemicals will degrade the cotton fibres and cause significant discolouration. Unless you are washing the black variant, we advise against tumble drying; air drying is the most effective way to prevent the fabric from becoming brittle and to protect the custom branding applied to the garment.
When ironing, use a cool setting to remove creases without scorching the denim. For the black jeans, a low-heat tumble dry and low iron setting are permissible, but following the general guidance will always extend the lifespan of the product and keep your team looking sharp.
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