Buyers continue to be won over by not only the quality of the garments, but also the reassurance of purchasing staff clothing that’s made by a familiar and trusted manufacturer, adds Alison.

“Fruit of the Loom has earned a reputation as a reliable company, with strong brand values, which makes good value products. Businesses feel comfortable knowing that their corporate identity is going onto garments that will enhance their own reputation.” For this reason, every Fruit of the Loom Work Shirt features a woven branded neck label and is presented individually in a branded bag with a sizing table on the reverse.

“The packaging helps our customers to capitalise on buyers’ familiarity with, and appreciation of, the Fruit of the Loom brand,” Alison explains.

The Work Shirts range is unchanged for 2010 to ensure the continuity that corporate wear buyers crave. It comprises Oxford Shirts and Poplin Shirts, with each style available in long and short sleeve versions for both men and women.

The Oxford Shirts are made from Fruit of the Loom’s unique 70% cotton/30% polyester Oxford fabric, (130/135 gm/m2). This has a 2×2 weave, which gives the fabric a less transparent, higher quality appearance compared with conventional 2×1 weave fabrics. The weave also produces a smoother, more consistent fabric surface, which lends itself to high quality textile decoration. The men’s Oxfords feature a classic button-down collar and mitred chest pocket. The Lady-Fit styles have shaped side seams, and back and bust darts.

The Poplin Shirts offer a lighter weight alternative to the Oxfords. Their 55% cotton/45% polyester fabric, (115/120 gm/m2), was developed to provide superior durability, and cool comfort for staff that need to look smart while operating in warmer climates or workplaces. The four styles share a functional self-fabric chest pocket and self-coloured buttons. The two Lady-Fit styles also feature shaped side seams, and back and bust darts.

All of the Work Shirts are available in black, navy and white. The Oxfords also come in a choice of Oxford grey, Oxford blue or Atlantic blue, while mid blue and red complete the Poplins’ colour palette. The men’s Work Shirts are offered in S-XXXL, while the Lady-Fit styles are also offered in size XS.