At Russell they are obsessive about detail. Their shirt range it’s about the detail that goes into our fabric selection, fits, styles, colours, sizes and all-important finishing touches that single out a Russell Collection shirt.

Their fabrics are developed to perform in all manner of working environments.

Their hard-wearing polo shirts are perfect for tough environments. Great when you need a no-nonsense easy care garment;.

These days style and good design are taken for granted; customers expect performance as well and for their shirts to look as good at the end of the day as they did at the start. And they are looking for products that are environmentally friendly.

That’s where Tencel comes in – the perfect fibre for the Russell Collection range of shirts.

Tencel is a major step forward in clothing technology, an intelligent fabric, available to decorate. It remains an industry first within the corporate clothing sector, and they continue to offer this innovative range of shirts. Whether for the office or the bar, these polo shirts offer built-in performance benefits to help you stay cool throughout the day. These polo shirts are ideal also for having your corporate logo embroidered onto them.

With great technical performance, sleek modern styling and fantastic versatility, Regatta’s Softshell range breaks new ground in 2010.

TRA651 Sandstorm: Created specifically for the rigours of work in the outdoors, Sandstorm uses Regatta’s Softshell fabric with a tear-resistant ripstop weave and Durazone overlays around the heavy wear points. A reflective trim at the front and back increases visibility. Available in navy, black and seal grey; sizes S-XXXL.

TRA650 Hydroforce: The 3-layer Hydroforce Softshell is a fantastically versatile mid or outer layer. It is made from a waterproof, breathable Regatta Softshell fabric with a wind resistant internal membrane and water repellent finish, providing ample protection from the elements. With reinforced shoulder panels, sporty rubber adjustable cuff tabs and rollaway hood, this is ideal for either work or play. Available in navy, black and classic red and sizes S-XXXL. Size XXXXL is available in the hi-vis yellow/navy colour.

TRA652 Kids Uproar: Regatta have created their first schoolwear softshell. With a water repellent, wind resistant fabric, the Kids Uproar is a great looking alternative for a school, looking to modernize it’s uniform. With a reflective trim adding extra visibility and safety, the Kids Uproar is a great option for sporty styling and practicality. Available in black and navy, and sizes three to 12 Years and 32” to 36”.

TRA793 Women’s Haber II: The new women’s Haber II is shaped to complement the female form. Made from anti-pill Symmetry fleece, the Haber II interacts with Regatta Interactive Shell Jackets, has elasticated bound armholes, two zipped lower pockets and an adjustable shockcord hem. Available in sizes 8-20, it comes in blueskies, black and dark navy.

TRS132 Wicking Polo: This polo shirt is ideal for active users as the Comfort Control polyester pique fabric is quick drying and offers excellent wicking performance. It features a ribbed collar and cuffs and a three button placket with dyed to match buttons. Sizes are S-XXXL in red, black, navy and white.

Moisture is wicked away from the skin and transferred to the outside surface of the garment. This greatly improves evaporation and speeds up drying, creating a comfortable and superior wearing experience, especially during activity.

New for 2010 is the KK956 Le Mans soft shell jacket. This stunning jacket features breathable three layer soft shell fabric and is both windproof and water resistant.  A further new addition to the collection is the KK516 Estoril T-shirt.  This eye-catching design features panelling to shoulder, sleeves and sides together with contrast piping, while the super soft 180gsm 100% cotton fabric provides a superior printing surface.

The KK186 Sebring shirt is a smart option made from the same easy iron 85/15 cotton polyester fabric found in Kustom Kit’s market-leading Oxford shirts.  Available in seven popular motorsport colours, the KK186 features a fused button down collar, internal chest pocket, contrast yoke and upper sleeve panels with contrast piping, side vents with contrast herringbone tape and two spare buttons.

The KK611 Monaco polo is an overtly sporting design with similar styling cues to the KK186 Sebring shirt.  Made from 100% cotton pique, the KK611 also comes in a variety of colours to mirror the KK186.

The final garment in the range is the KK955 Monza jacket.  Again featuring distinctive contrast panelling to arms and sides, the KK955 is fully waterproof with taped seams.  It also boasts a concealed hood and polyester fleece lining to the lower body to keep you warm and dry on those bad weather days. This jacket also has the advantage of a double storm flap, inner pocket, and front chest pocket with waterproof zip, two side pockets and Velcro fastening cuffs.  This very practical yet athletic looking racing jacket is available in five colours to co-ordinate with the other garments in the collection.

For 2010, the company is extending the Valueweight T family with the addition of three new styles. These have been designed to complement the existing Valueweight T range by improving customers’ product offerings within specific sectors of the market.

The Men’s Fitted Valueweight T, Kids’ Long Sleeve Valueweight T and Girls Valueweight T are all manufactured ‘in-house’ at Fruit of the Loom’s new factory in Morocco. The 100% cotton fabric, 160/165 gm/m2, is knitted from Belcoro certified yarns, which give the Valueweight Ts their distinctive softer feel.

The new Fitted Valueweight T responds to the fashion for more fitted men’s T shirts and offers a lower cost alternative to the well established cotton/elastane Slim Fit T. The new style has a shorter body compared with the standard men’s Valueweight T, and uses side seams to give it a closer fitting silhouette. It also boasts a narrow neckline, without topstitching, for a clean finish that echoes trends in retail. There is no sacrifice on performance or durability, however – the cotton/Lycra rib crew neck with taping upholds the Valueweight T family’s well deserved reputation for superior comfort and shape retention. The Fitted Valueweight T is available in sizes S-XXL and eight colours: black, charcoal, classic olive, deep navy, orange, red, royal blue, white.

The children’s wear market has witnessed rapid development in recent years and Fruit of the Loom has moved things along once again with the launch of two new ‘instant classics’ – the Girls Valueweight T and the Kids’ Long Sleeve Valueweight T.

The new ‘Girls’ style has side seams with waist shaping for a flattering fit; the sleeves are shorter and tighter than the unisex version; and the collar is smaller. This all adds up to a T shirt that girls will feel more comfortable and confident wearing.

Alison McKenzie, brand director, comments that there are very few similar styles available in imprint and suggests that the T shirt will give Fruit of the Loom customers a decided advantage in the licensing, retail, sports, and schools markets. “Women like to wear T shirts that have been designed to fit them properly, and girls are no different. Customers have been asking us for a girl-specific Valueweight T and we feel sure that the new style will prove a resounding success in 2010,” she says.

The Girls Valueweight T is available in sizes 3-4 years to 14-15 years and eight colours: black, deep navy, light pink, red, royal blue, sky blue, sunflower, and white. Children love to wear layered clothing, which is one area where the new Kids’ Long Sleeve Valueweight T scores highly. The garments’ long sleeves also make it a good choice for children living in colder climates and for school children that choose to cover their arms on religious grounds. There is also certain to be a big demand from children’s clubs and sports teams, Alison McKenzie explains.

The set-in sleeve style has cotton/Lycra ribbed cuffs: cotton/Lycra is also used for the crew neck, together with a taped neckline. The T shirt is available in sizes 3-4 years to 14-15 years, and five colours: black, deep navy, red, royal blue, white.

“We’ve taken the best range of promotional T shirts on the market and made it even better,” says Alison McKenzie. “The 2010 Valueweight T range sets new standards in both choice and value for the promotional T shirt market.”

Buyers continue to be won over by not only the quality of the garments, but also the reassurance of purchasing staff clothing that’s made by a familiar and trusted manufacturer, adds Alison.

“Fruit of the Loom has earned a reputation as a reliable company, with strong brand values, which makes good value products. Businesses feel comfortable knowing that their corporate identity is going onto garments that will enhance their own reputation.” For this reason, every Fruit of the Loom Work Shirt features a woven branded neck label and is presented individually in a branded bag with a sizing table on the reverse.

“The packaging helps our customers to capitalise on buyers’ familiarity with, and appreciation of, the Fruit of the Loom brand,” Alison explains.

The Work Shirts range is unchanged for 2010 to ensure the continuity that corporate wear buyers crave. It comprises Oxford Shirts and Poplin Shirts, with each style available in long and short sleeve versions for both men and women.

The Oxford Shirts are made from Fruit of the Loom’s unique 70% cotton/30% polyester Oxford fabric, (130/135 gm/m2). This has a 2×2 weave, which gives the fabric a less transparent, higher quality appearance compared with conventional 2×1 weave fabrics. The weave also produces a smoother, more consistent fabric surface, which lends itself to high quality textile decoration. The men’s Oxfords feature a classic button-down collar and mitred chest pocket. The Lady-Fit styles have shaped side seams, and back and bust darts.

The Poplin Shirts offer a lighter weight alternative to the Oxfords. Their 55% cotton/45% polyester fabric, (115/120 gm/m2), was developed to provide superior durability, and cool comfort for staff that need to look smart while operating in warmer climates or workplaces. The four styles share a functional self-fabric chest pocket and self-coloured buttons. The two Lady-Fit styles also feature shaped side seams, and back and bust darts.

All of the Work Shirts are available in black, navy and white. The Oxfords also come in a choice of Oxford grey, Oxford blue or Atlantic blue, while mid blue and red complete the Poplins’ colour palette. The men’s Work Shirts are offered in S-XXXL, while the Lady-Fit styles are also offered in size XS.